Schaeffler Thailand expands Schaeffler TruPower product portfolio

2022-06-27 | Thailand/Bangkok | Singapore

• Schaeffler Thailand offers new products for high-quality vehicle maintenance
• The offer includes reliable and durable batteries, lubricants and grease
• As official battery partner of Toyo Tires Schaeffler Isuzu One Make Race 2022 Schaeffler uses the racetracks for research and product testing

Schaeffler Thailand introduces a new range of high-quality vehicle maintenance products under the “Schaeffler TruPower” brand. The new products include reliable and durable passenger car batteries for all passenger car types such as Sealed Maintenance Free (SMF) batteries, Enhanced Flooded Battery (EFB) batteries and Absorbent Glass Mat (AGM) batteries. Apart from batteries, the high performance Schaeffler TruPower lubricants and greases complement vehicle maintenance efforts by providing better protection and lifetime extension of the engines, brakes, clutches, gears, and boilers.

Through a new collaboration with twelve distributors, Auto Business Corporation, CPS Automotive, Autoworld and Yonprakit (1996) for Central area, Global Asia Pacific and Srisiam Kolkarn for Eastern area, Ruamcharoen Wholesale for Northeast area, S.U.M. Group and Lo Heng Mong Trading for Western area, Nong Hoi Petroleum and Lampang N.T.S Part for Northern area, and Certech Energy for Southern area, Schaeffler Thailand hopes to play a role in shaping the Automotive Aftermarket sector in Thailand and grow its business.

“Schaeffler TruPower is the latest product brand under the Schaeffler umbrella. Schaeffler TruPower is a brand portfolio consisting of reliable and durable batteries for your vehicle maintenance needs. Schaeffler TruPower batteries provide better performance, longer battery lifespan and a maintenance free driving experience. Schaeffler TruPower’s semi synthetic and fully synthetic lubricants and greases are produced with the latest technology which are environmentally friendly and provide better vehicle parts protection. In addition, the new Schaeffler TruPower product range also includes manual and automatic diesel and gasoline engine oil, gear oil, brake and clutch fluid, ready to use coolants and premium greases,” says Micah Shepard, CEO South East Asia and President Automotive Aftermarket.

“At Schaeffler, we believe that providing quality and reliable product offerings are key to ensuring the business remains sustainable. As a leading company in automotive parts manufacturing with a large global market share, quality and brand credibility are of the utmost importance,” says Harry Vuylsteke, Director Automotive Aftermarket Southeast Asia.

The Schaeffler brand has always been known for its three well-established brands, LuK (transmission system parts), INA (engine system parts) and FAG (chassis system parts), which offer a wide range of high quality and reliable car maintenance parts. The lifecycle of these durable car parts can be further extended with add-ons from Schaeffler TruPower brand, such as lubricants and batteries, which complete the total comprehensive care package.

“Schaeffler Thailand is the official battery partner of Toyo Tires Schaeffler Isuzu One Make Race 2022 which forms part of its efforts reach out to the Thai consumer market comprising of passenger car drivers, retailers and workshops. This allows Schaeffler Thailand to prove the quality of Schaeffer TruPower batteries to the audience and leverage the racetracks for research and product testing. Another channel Schaeffler Thailand uses to reach out to consumers are the e-commerce platforms where Schaeffler products are easily available for purchase at Schaeffler’s Lazada LazMall and EGG Mall. EGG Mall is a new platform launching in July 2022 and Schaeffler will be giving out special coupons during the launch period for the 1st 100 customers who register during 1 - 31 July 2022. This special coupon is valid for use till 31 August 2022, please check out Schaeffler Thailand’s Facebook page or scan the QR code. These activities are expected to help push Schaeffler Thailand’s business growth by 21% this year”, says Chatchawan Somjeen, Managing Director of Thailand Country and Head of Business Division Bearings, E-Mobility and Chassis System Automotive Technologies Southeast Asia.