Marco Wittmann is Schaeffler REPXPERT brand ambassador
2022-06-15 | Langen
- DTM driver Marco Wittmann is now brand ambassador for the service brand REPXPERT
- REPXPERT stands for comprehensive garage services in the independent aftermarket
- Cooperation covers the current DTM season
The Automotive Aftermarket division of the industrial and automotive supplier Schaeffler was able to win DTM driver Marco Wittmann as brand ambassador for the REPXPERT service brand. Under REPXPERT, Schaeffler Automotive Aftermarket bundles its service offerings towards independent garages. Technical training, service hotline, repair information via online portal and app, special tools and a variety of other digital services ensure that independent garages enhance their expertise and keep up with new technologies.
Marco Wittmann and Schaeffler have already been working together since 2019. This season, he will be competing in the new Schaeffler BMW M4 GT3. At the start of the season, he extended his commitment to Schaeffler and signed a contract as brand ambassador for the REPXPERT service brand for the current season. From now on, the REPXPERT logo will be visible on Marco Wittmann's racing overall. In addition, the cooperation includes joint campaigns on social media and appearances at garage events.
Born in Franconia, Wittmann grew up just a few kilometers from Schaeffler's headquarters in Herzogenaurach. In his parents' garage, he completed an apprenticeship as a coachbuilder. After the end of a season, he regularly returns to his chosen profession. It was there that he first became acquainted with Schaeffler products. "I am very happy about the new cooperation. I have been working with Schaeffler products since my apprenticeship. That's why I also know and appreciate the REPXPERT service brand with its repair-related services," says Marco Wittmann.
Schaeffler has been actively involved in the DTM for many years and supports drivers and teams with technical know-how. For REPXPERT, this is the first sponsorship in professional racing. Sven Olev Müller, Head of Schaeffler REPXPERT Garage Services, explains the reasons behind the cooperation: "Marco Wittmann and REPXPERT is a perfect fit. With his professional background and his parents’ business, we see Marco as a very authentic brand ambassador to address garages. The excitement, passion and performance in a racing series like the DTM also help us to reach our target group on an emotional level and to build the REPXPERT brand."
Publisher: Schaeffler Automotive Aftermarket GmbH & Co. KG
Country: Germany
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